Why We Watch the Weather So Closely (Especially in Houston)

Real estate doesn’t stop for weather, but your media should adapt to it. At Aura, we take weather seriously. Our Media Ops team is basically a squad of unofficial meteorologists, always watching the skies so you don’t have to.

When we see rain, dark clouds, or unpredictable wind on the horizon, we don’t wait until the last minute. We’ll reach out ahead of time to walk you through rescheduling options and make sure your shoot still goes off without a hitch, just on a sunnier day.

We do this because lighting matters. The way a home feels in natural light, how exteriors pop under blue skies, and how interiors glow in the golden hour—it all plays into how your listing is perceived online. Rain might be cozy in person, but it doesn’t translate the same in your marketing.

Whether it’s drone footage, photography, or video walkthroughs, we want to give your listing the best chance to shine, and that means timing it right with the weather.

So next time storm clouds roll in, know that Team Aura already has their eye on the radar and a plan in motion. Rain or shine, we’re here to deliver smooth, stunning media every time!