Builder’s Best Friend: How Aura Supports New Construction from the Ground Up

If you’re a builder, you already know: new construction moves differently. It has its own rhythm, its own chaos, and its own level of excellence. There’s pride in watching a home come to life from scratch- but there’s also pressure. You’ve got to market unfinished work. You’ve got to sell a vision. And you’ve got to do it all while keeping a dozen other plates spinning.

At Aura, we’ve spent years refining how we support builders. And we didn’t just add new construction to our services- we built for it. Everything from our internal systems to our shoot process to how we deliver your media is designed to fit the builder lifestyle: fast-moving, high-pressure, and always evolving.

Here’s how we’ve positioned ourselves to be the creative partner you didn’t know you needed… but won’t want to go without.

We Understand the Phases
Because you aren’t just listing homes, you’re launching entire communities. That means your media needs to evolve with the build.
We create content for every phase:

• Dirt shots to build anticipation

• Framing photos to show momentum

• Interior details to spark emotion

• Final walk-throughs that close the deal

We don’t wait for perfection, we tell the story as it’s unfolding, so buyers can see themselves in the future now.

Full Service Media That’s Actually Streamlined
Your team shouldn’t have to juggle five different creatives to get the job done. At Aura, we’ve built an in-house dream team: photography, videography, drone, Matterport, floorplans, social content—you name it.

You get one point of contact, consistent branding, and a polished final product without the back-and-forth.

Scalable Packages for Growing Builders
Whether you’re launching your first model or preparing to unveil your 10th community, we offer flexible packages that grow with you. From one-off shoots to monthly rollout plans, our process is built to keep things moving, so you can focus on what you do best: building.

We make it easy for your team to schedule, receive deliverables, and stay ahead on content—even when the job site is hectic.

We Think Like a Partner, Not a Vendor
Anyone can take photos. But not everyone will think ahead, problem-solve on set, or show up early to get that perfect sunrise shot.

We collaborate with your sales team. We anticipate needs before you have to ask. We know when to get out of the way and when to jump in. Because when you treat your media team like a partner, the results speak for themselves.

If you’re tired of piecing together content or settling for average listing media that doesn’t reflect your standard—let’s talk. We’re here to make your homes shine, your brand stand out, and your workload feel a little lighter.